HALVA LAUNCHES SOFT FILLED LIQUORICE SWEETS

The Finnish sweets manufacturer Halva is conquering the liquorice market by entering into a new liquorice product segment.

The company, who has been well known for its quality soft, non-filled liquorice products for decades, is expanding its production and is starting to manufacture soft filled liquorice products of different tastes, shapes and colours.

Halva is thus able to offer a wide range of liquorice, with something for everyone. The launch of the filled liquorice products begins with the introduction of two mixed bags.

The tastes in the fillings of the products are strawberry, green apple, lemon and chocolate, with matching colours. The traditional non-filled black liquorice bites are also relaunched as part of the new family of liquorice bags.

”New tastes and shapes will be launched later, some of which are unknown to the market. We intend to actively grow the market for quality soft liquorice products in Finland as well as internationally”, the managing director Jean Karavokyros explained.

Halva, established in 1931, is a Finnish-owned sweets manufacturer particularly renowned for its liquorice products. The annual output of the production is 3,000 tons, of which a third goes for export.

For further information please contact:

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Halva Ltd., managing director Jean Karavokyros, phone +358 9 774 62 010, mobile phone +358 40 754 54 56 or jean.karavokyros@halva.fi

Pictorial: marketing assistant Tanja Korhonen, phone +358 9 774 62 041 or tanja.korhonen@halva.fi